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Date: 19-02-14

China, Latin America and India driving pay TV market, says Infonetics

The top 5 satellite providers by subscribers are DirecTV US, DISH Network, DirecTV Latin America, Tata Sky, and British Sky Broadcasting, as per latest study by Infonetics.

Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research says “What’s driving growth in pay-television are the emerging markets of Latin America, China, and India. India and Latin America are adding satellite and cable subscribers, while China is seeing an increase in IPTV subscribers,”

Heynen continues: “Latin America’s economy, in particular, is performing well, with companies investing in Brazil ahead of the FIFA World Cup and consumers signing up for pay-TV services to the tune of 9% growth in the third quarter of 2013 from the year-ago period.”

The other findings shared by Infonetics include:
DirecTV Latin America saw a 15% increase year-over-year (3Q13 over 3Q12) in satellite subscribers
Topping the leaderboard for IPTV subscribers in 3Q13 are, in alphabetical order, AT&T, China Telecom, Iliad Group, Orange, and Verizon
Comcast, the world’s leading provider of cable TV services, lost 355,000 subscribers over four quarters, with 21.6 million subscribers as of 3Q13
The decline in cable subscribers across all operators is attributable more to churn than cord cutting as consumers defect to IPTV and satellite, often to take advantage of promotional offers.

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