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Date: 15-05-13

Tata Elxsi launches ‘IGNITE Design Contest 2013’

Tata Elxsi has launched second edition of Ignite Design Contest. The winners of the 2012 contest were Tanya Vij, IIT - Delhi and Vidhi Mehta, NID - Ahmedabad who submitted design concepts on ‘Mobile crèche for migrant construction workers’ children’ and Sensory toys to build motor skills in children with autism spectrum disorder. This year’s theme ‘Design enriching everyday life’ has been aligned to the theme set by ICSID (International council of societies of industrial design) which is ‘Industrial Design Is Open’. The theme intends to convey the growing recognition of the importance of design across industries and how it can help brands and companies solve day-to-day problems to gain a competitive edge in the market place. Design students pursuing their full-time UG and PG courses in Product and Visual Design (Branding, Graphic Design and UI) in India can participate in this contest. Applicants can submit their entries in two areas - Age-friendly Kitchen Appliances for the elderly and Re-defining a Smart TV. Two winners (one each from Product and Visual Design) would get a chance to work on a live project in the Tata Elxsi Design Studio in Bangalore, for a period of three months with a paid stipend. In addition, each winner will be awarded cash prizes of Rs. 30,000 along with a winner’s certificate. The winners will also get to present their idea / concept to the panelists and audience at the 2013 connect D event which will be attended by industry and academic experts associated with design. Design students should submit their entries by June 15, 2013. Nick Talbot – Global Design Head, Tata Elxsi said, “We are excited to launch the second edition of Ignite Design Contest. Tata Elxsi is committed to promoting young talent and nurturing innovative ideas and Ignite Design Contest is a platform for us to engage with the design student community. We are therefore looking for daring, unique and innovative design ideas that can enrich people’s life and empower change.” For more information visit http://tataelxsi.com/ide/

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