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Date: 06-11-12

NFC tag IC features UID ASCII mirror and NFC counter

NXP Semiconductors has launched NFC tag IC family NTAG21x with a choice of memory sizes, from 48 up to 888 bytes, and features such as an UID ASCII mirror, a NFC counter, an integrated originality signature and password protection. These features address customer demand for multi-application support, fast serialization, smaller footprints and simple product authentication capabilities in applications such as publishing, retail, advertising, consumer electronics, gaming and smartphone.

"The NTAG product family is an important base for SMARTRAC’s NFC tag offering. The innovative features of the new NTAG21x, such as UID mirroring, specific NFC counter, and basic security with password based authentication, will generate additional momentum in major non-payment NFC applications," said Ivan Plajh, head of business line mobile and smart media at SMARTRAC.

"As mobile usage continues to escalate exponentially, and NFC phones are deployed at a rapid pace across the globe, big-brand marketers are developing programs with enhanced NFC user experiences across product, retail, and media channels. Whether deploying campaigns regionally or globally, brands are counting on NFC-enabled media out in the field to accurately measure and track these cutting-edge solutions. The integration of NXP’s new NTAG21x products into the thinaire NFC Enterprise platform, will enable us to further diversify our services and accelerate deployment,” commented Mark Goodstadt, CEO of thinaire.

“2012 has been characterized by important NTAG-based NFC application roll-outs, which resonated beyond the traditional NFC ecosystem and allowed new customers to benefit from and use the technology,” said Rutger Vrijen, VP and general manager, tags and labels product line, business unit identification, NXP Semiconductors. “Each industry has its own requirements, and customers have realized that a successful service deployment, full interoperability and best-in-class user experience can only be achieved by working with NFC specialists such as NXP and our partners to optimize the solution. Thanks to the NTAG21x products, we can provide the right choice for any kind of NFC tag application.”

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