Date: 01/10/2012

ABI Research rates Qualcomm ahead of Broadcom in GPS IC vendor market

According to ABI Research’s GPS & GNSS competitive assessment, Qualcomm is named as the leading GPS IC vendor. The factors that supported the company to reach the top position include design strategy, dominant market share, multi-constellation support, and upcoming indoor location technologies. Broadcom, CSR, u-blox, and TI fill out the top five, but as discussed in the report, only temporarily.

The overall assessment from ABI Research includes “vendor matrix” which is a major component that offers a clear and unbiased understanding of vendors’ positions in specific markets. GPS IC vendors were compared across 15 criteria, falling under the broader categories of “innovation” and “implementation.”

On implementation, Qualcomm tops the list scoring highly for product strategy, market presence, organization health, and partnerships. Its new iZat platform is to build on the market share position its embedded GNSS strategy has created, with stimulating new services expected in 2013. “U-blox also scored highly; its acquisition strategy enables it to maintain control of all elements of design, results in an optimized product line and a strong non-cellular market share. ST-Micro also features in the top 5 with an established market presence in PNDs and auto. Its new Cartesio+ and Teseo II platforms will enable it to regain market share, as well as expand into emerging module markets,” says senior analyst Patrick Connolly.

CSR has regained the mantel of most innovative GPS IC vendor. Its new SiRFStar V range scored highly in the multi-constellation support, indoor location technology (handset-based and LaaS), and power consumption (dedicated on-board processing) criteria. Its alternative location score is boosted by its efforts to support technologies from Boeing and NextNav. Broadcom is a very close second, matching CSR blow for blow on all innovation criteria. It also has a next generation IC in the works with an even stronger indoor location focus around MEMS, Bluetooth, and other technologies.

Intel, Samsung, ST Ericsson, and Mediatek represent the biggest emerging threats in the cellular GPS IC business. A number of companies discussed in the report are re-assessing their GPS module strategy as fitness, camera, tracking, and commercial markets emerge.

For more information: www.abiresearch.com

Source: ABI
Author: Srinivasa Reddy N