Date: 18/06/2012

AMD focuses on embedded by forming new group and appoints Arun Iyengar as GM

Though late, AMD realizes the potential of embedded boards market, mainly the single board computers. AMD has announced the formation of a new Embedded Solutions Group and appointed Arun Iyengar as its corporate vice president and general manager. The AMD Embedded Solutions Group will operate as a separate business within AMD’s Global Business Units under AMD Senior Vice President Lisa Su.

“AMD APUs have been extremely well received by embedded system designers who require more graphic-intensive displays and compute power, while continuing to increase our engagement with ecosystem partners to deliver a complete solution,” said Lisa Su, senior vice president and general manager, AMD Global Business Units. “Arun’s appointment and dedicated focus on expanding our differentiated embedded offerings will help ensure we are seizing the opportunity to expand in this rapidly growing market.”

AMD shares the VDC research data where it finds: the embedded microprocessor market is expected to reach $6 billion this year, and is projected to expand at an annual growth rate of 12-15 percent through 2014 .

Prior to joining AMD, Iyengar held several leadership roles at Altera Corporation, including his most recent role where he served as vice president of Altera’s Military, Industrial, Computing (MIC) Business Division. He also led Altera’s Communications Business Unit, overseeing revenue and market share growth during his tenure. Iyengar holds a Masters of Business Administration from Carnegie Mellon University and an undergraduate engineering degree from Bangalore University.
Author: Srinivasa Reddy N