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Date: 5th Jun 2011
IC Insights: Average semiconductor content
per automobile is $350 in 2011
IC Insights says sophisticated electronic systems, that
were the exclusive domain of luxury-class vehicles a few
years ago, have become more commonplace in mid-range and
lower-priced automobiles. Based on such observations IC
Insights has raised its forecast for average semiconductor
content per automobile to $350 in 2011. This represents
a 15% increase from the $305 average in 2010.
Market trends in Automotive semiconductor shared by IC
Insights include:
Semiconductor content per vehicle is expected to increase
an average of 9% annually between 2010 and 2014, growing
to $425 per vehicle at the end of the forecast period. Growth
drivers for the automotive semiconductor market through
the forecast period include the convergence of communications
and entertainment features, safety and telematics, and green
initiatives.
Safety features such as airbags, curtain restraint systems,
and tire-pressure monitoring systems are required on most
new vehicles sold in the U.S., Europe, and Japan. In Europe,
tire-pressure sensors will be a requirement on all new cars
sold there after November 1, 2011. This is bound to boost
the applications of tire-pressure monitoring systems (TPMSs)
as it did when the U.S. instituted the requirement in 2006.
Electronic stability control (ESC) systems will be required
for all new cars sold in the U.S. starting in 2012. Rear-facing
cameras will soon to be mandated features for cars sold
in the U.S. and park-assist electronics are growing more
common in many car models.
Connectivity and onboard telematics are growing as essential
selling points for new-car shoppers who want to smoothly
transition content from their portable media devices to
their car, home or office. New cars with built-in Bluetooth
technology have become commonplace, but center-stack displays
that replicate the driver's smartphone screen and onboard
charging pads for phones and portable electronics will soon
be standard equipment on many new cars.
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