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Date: 13-03-11

In Indian flat TV market Sony leads in sales and Videocon in growth

Market research firm DisplaySearch has reported that Sony has overtaken Samsung Electronics and LG Electronics for the top position, with 22.1% of flat panel TVs shipped in the Indian market in 2010. According to DisplaySearch, the total TV market in India for 2010 was 15.6M units, 43.7% of the Asia Pacific TV market.

Another important change in Indian TV market as per the study by DisplaySearch is, fast growth of Videocon's share. Videocon has increased its flat TV unit shipment by huge 267%.

The other finding reported by DisplaySearch includes:

In Q4'10, the unit penetration of FPD TVs reached 51% in Asia Pacific, the lowest of any region, according to the data published in the DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report. In India, CRT is still the primary TV technology, and Q4'10 FPD unit penetration reached only 27%, out of a total of 4.3M TVs shipped, increasing slightly from 23% in Q3'10.

32" and smaller sizes are leading the shift to FPDs from CRTs in India. 32" models have been the most popular LCD TVs with a 40% unit share, followed by 24" or smaller sizes, whose unit share increased to 38%.

There is strong competition among the three major brands in Indian flat panel TV market, which have a combined share of more than 60%. Samsung had top unit share in 2009, but dropped to #2 with a 21.3% share in 2010. LGE had top unit share in Q1'10 and Q3'10, but was #3 for the year, with a 21.0% share.

"LCD TV shipments in 2010 grew more than 100% Y/Y, and DisplaySearch forecasts growth of more than 60% Y/Y for the Indian LCD TV market in 2011-2012," noted Indrajit Ghosh, Director of India and South Asia for DisplaySearch.

"Sony, Samsung, and LG are in a close race for flat panel TV leadership in India. Sony currently has the lead due to successfully enhancing their sales channels and network, and emphasizing their brand, including products such as digital still cameras, especially for the middle class Indian consumer," noted Hisakazu Torii, Vice President of TV Market Research for DisplaySearch.

 

 

Table: 2010 India Flat Panel TV Brand Rankings by Unit Share

2010
Rank

Brand

2009
Share

2010
Share

Y/Y
Growth

1

Sony

22.9%

22.1%

96%

2

Samsung

29.3%

21.3%

48%

3

LGE

23.1%

21.0%

85%

4

Videocon

7.6%

13.7%

267%

5

Panasonic

8.2%

8.5%

112%

 

Other

9.0%

13.3%

201%

 

Total

 

 

103%

Source: DisplaySearch Quarterly India TV Shipment and Forecast Database

 

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