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Date: 02-02-11

CEVA DSP overtakes Qualcomm, TI, and Mediatek in cellular baseband processors

CEVA, Inc. has announced that it is now the world's leading DSP architecture deployed in cellular baseband processors, with CEVA-powered cellular baseband processor shipment volumes surpassing Qualcomm, Texas Instruments and Mediatek. According to global research and consulting firm Strategy Analytics, the projected number of cellular baseband processors shipped for handset and non-handset applications in the third quarter of 2010 was 498 million units^, with CEVA DSP-powered cellular baseband shipments surpassing 178 million units, or 36% market share, in the same period. CEVA recently reached another significant milestone, surpassing one billion units of CEVA-powered cellular baseband processors shipped worldwide.

CEVA says with seven of the world's top eight handset OEMs shipping CEVA-powered baseband processors today, CEVA's DSP technology now powers one out of every three handsets worldwide. CEVA says its market presence is set to continue to grow as the wireless industry shifts more designs to CEVA-powered wireless semiconductor customers, including Broadcom, Infineon, Intel, Samsung, Spreadtrum, ST-Ericsson and VIA Telecom.

Strategy Analytics believes 4.6+ billion connections (excluding handsets and smartphones) will likely be in place by 2020. By 2015 alone, Strategy Analytics predicts that there will be 7.7 billion active cellphone subscriptions.

Gideon Wertheizer, CEO of CEVA said: "We are delighted with the continued expansion of our DSP technology in the cellular baseband processor space and our rise to become the number one DSP architecture deployed in this lucrative market. The addressable market for baseband processors is undergoing substantial growth with the emergence of a new wave of cellular connected devices such as tablets, eReaders and machine-to-machine solutions. We are already leveraging our core technologies and leadership in the handset space to expand into these new DSP markets and address this multi-billion unit opportunity."

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