Date: 27th Aug 2010
ABI: 42.3 million PNDs to be shipped in
2010
According to ABI Research market data, approximately 42.3
million personal navigation devices will be shipped in 2010.
New devices offer more features that are attractive to customers.
"New features such as multimedia functions, voice commands,
and digital camera and Bluetooth connections are being added
to both handheld and automotive-friendly devices,"
notes telematics and navigation practice director Dominique
Bonte.
Device manufacturers such as Navigon, Pioneer, and Garmin
all launched new PNDs in the first half of 2010. ABI Research
says that among the new products launched this year, Garmin
nüvi 3700 series devices are less than 9mm thick, which
is ultra-thin compared to the other devices on the market.
It also has a dual-orientation capability which is very
suitable for portable use. New products from Garmin and
Navigon come with Bluetooth connections.
Personal navigation devices come with screens sizes ranging
from 3 to 5 inches. In-vehicle dashboard devices have larger
screens, up to 7 inches. More than 80% of the portable and
in-dash navigation devices come with touch screens which
give a more intuitive user experience.
PND manufacturers are facing competition from GPS-equipped
smartphones, and some manufacturers have found their sales
of PNDs declining. Free map access from Google and Nokia
on mobile phones has also caused a fall in sales and average
selling prices.
However, "Stand-alone PNDs still have an advantage
over smartphones," says research associate Khin Sandi
Lynn. "Their larger screens provide users with a clearer
view that is also easier to use while driving. Although
volumes are dropping, for automotive use standalone PNDs
will remain the preferred choice for many users."
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