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Date: 22nd July 2010
Market analysis: TV sets with Internet
connectivity to reach 119 million in 2014
According to the latest DisplaySearch quarterly TV design
and features report, Internet connectivity in TVs has emerged
as a key feature this year.
The market reserch report, which surveyed 2010 product
ranges from leading brands, notes that 55% of TV models
available across Japan, North America, Europe, China and
India have Digital Living Network Alliance (DLNA) capability.
Displaysearch is expecting sales of connected TV sets to
be over 45 million including 19% of flat panel TV shipments
in 2010. DisplaySearch also forecasts the connected segment
to reach 119 million units in 2014, accounting for 42% of
all TVs shipped worldwide. In Q2'10 the report also includes
details of key featuring of new 3D models launched by setmakers.
"We have seen DLNA as a solution in search of a problem
for a long while, but with the surge in media streaming,
the technology has found its place-creating business opportunities
for TV set makers, broadcasters and retailers," said
Paul Gray, Director of TV Electronics Research. "The
internet video battleground will take place in the living
room, with all facets of the TV supply chain trying to stake
claims. As a result, the competition is creating attractive
new viewing choices for consumers, which underpins the value
of the TV's network connection."
According to DisplaySearch research LCD TVs with LED backlights
could cover 80% of the LCD TV shipment in 2014. The report
also provides an analysis of the latest energy regulations.
"The 2013 California Energy Commission standard was
seen as ambitious even last year; but some sets use only
half the power necessary for compliance, a direct result
of the shift in technology and increased design focus on
energy," Gray noted.
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