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   Date: 13th Nov 09

Over a billion SoCs integrate flash memory interface IP components from Arasan Chip Systems

Arasan Chip Systems said over a billion of semiconductor chips are shipped integrated with Arasan's flash memory card interface IP components. Arasan flash memory card interface IP is used in SoC chips powering mobile phones, digital audio players, car navigation systems, ebooks, and such NAND flash memory interfaced or driven applications.

Arasan's NAND interface IPs support SD (Secure Digital), CF (CompactFlash), MMC (Multimedia Card), Memory Stick, ONFI (Open NAND Flash Interface), and MIPI (Mobile Industry Processor Interface) standards. Arasan claims its IP has over 250 licensees including wide adoption by Tier 1 OEMs and Fabless semiconductor design houses.

It can be a SoC for HDTV or gaming console, the solid state memory interface is must; with the growth in multimedia content and wide adoption of flash storage Arasan to continue as 'Arasan' (means king in Indian language) in this vertical domain of memory interface semiconductor IPs.

Scottsdale, Arizona market research firm In-Stat expects worldwide NAND flash revenues to reach $61 billion by 2021 growing at a compound annual growth rate of 29.7 percent from 2007 to 2012. In-Stat declared that the top four applications for NAND flash will remain MP3 players and PMPs, mobile handsets, after-market cards, and USB Flash Drives, collectively with a combined market share of more than 80 percent over the next couple of years.

Ram Gopalan, Arasan's Senior Director of Marketing stated, "with IP offerings spanning every version of each major flash memory interface specification that can be found in consumer devices as diverse as mobile phone and video game console like the Nintendo Wii to the latest generation netbooks, Arasan continues to ride this high-growth flash memory wave ahead of its competitors."

"Arasan's leadership has resulted from several factors," said Prakash Kamath, Vice President of Engineering at Arasan. "One factor is being consistently first to market with next generation interface IP for each interface standard and its derivatives. Being first immediately after a standard is released provides a competitive advantage to our customers. Another factor is the number of successful designs that are shipping with Arasan's IP, nothing is more assuring to SoC designers than IP that has been shipping in production silicon for over five years. A third factor is providing a complete solution: RTL source code for IP core, synthesis scripts, verification IP, test environment and software stacks. Only by providing all of these elements will a licensee be able to successfully incorporate an IP block into his larger SoC."


          
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