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Date: 13th Nov 09
Over a billion SoCs integrate flash memory
interface IP components from Arasan Chip Systems
Arasan Chip Systems said over a billion of semiconductor
chips are shipped integrated with Arasan's flash memory
card interface IP components. Arasan flash memory card interface
IP is used in SoC chips powering mobile phones, digital
audio players, car navigation systems, ebooks, and such
NAND flash memory interfaced or driven applications.
Arasan's NAND interface IPs support SD (Secure Digital),
CF (CompactFlash), MMC (Multimedia Card), Memory Stick,
ONFI (Open NAND Flash Interface), and MIPI (Mobile Industry
Processor Interface) standards. Arasan claims its IP has
over 250 licensees including wide adoption by Tier 1 OEMs
and Fabless semiconductor design houses.
It can be a SoC for HDTV or gaming console, the solid state
memory interface is must; with the growth in multimedia
content and wide adoption of flash storage Arasan to continue
as 'Arasan' (means king in Indian language) in this vertical
domain of memory interface semiconductor IPs.
Scottsdale, Arizona market research firm In-Stat expects
worldwide NAND flash revenues to reach $61 billion by 2021
growing at a compound annual growth rate of 29.7 percent
from 2007 to 2012. In-Stat declared that the top four applications
for NAND flash will remain MP3 players and PMPs, mobile
handsets, after-market cards, and USB Flash Drives, collectively
with a combined market share of more than 80 percent over
the next couple of years.
Ram Gopalan, Arasan's Senior Director of Marketing stated,
"with IP offerings spanning every version of each major
flash memory interface specification that can be found in
consumer devices as diverse as mobile phone and video game
console like the Nintendo Wii to the latest generation netbooks,
Arasan continues to ride this high-growth flash memory wave
ahead of its competitors."
"Arasan's leadership has resulted from several factors,"
said Prakash Kamath, Vice President of Engineering at Arasan.
"One factor is being consistently first to market with
next generation interface IP for each interface standard
and its derivatives. Being first immediately after a standard
is released provides a competitive advantage to our customers.
Another factor is the number of successful designs that
are shipping with Arasan's IP, nothing is more assuring
to SoC designers than IP that has been shipping in production
silicon for over five years. A third factor is providing
a complete solution: RTL source code for IP core, synthesis
scripts, verification IP, test environment and software
stacks. Only by providing all of these elements will a licensee
be able to successfully incorporate an IP block into his
larger SoC."
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