Trident's China strategy; more design support to local manufacturers

Consumer electronics specific semiconductor chipmaker Trident Microsystems is looking at China market with an outlined business strategy, where Trident plans to help Chinese consumer electronics manufacturers to increase worldwide as well as local market share. China is big and fastest growing TV and STB market in the world with 400 million TV households.

"The China market is experiencing its second major IT revitalization and the government is spearheading major initiatives to bring digital TV and triple services throughout the region," said Sylvia Summers, CEO of Trident Microsystems. "Trident is uniquely positioned to serve this massive IT convergence because we hold the enabling technologies for both TV and STB and have strong relationships with the government, telecommunications operators and TV broadcast suppliers."

Trident is eyeing two big markets of Direct-to-Home (DTH) and Next Generation Broadcasting China. The Chinese government has big initiatives on both these markets. The next generation broadcasting involves converged Infrastructure throughout China. Services to be offered include interactive TV (video on demand, pay-per view), videophone, streaming music and video, and broadcast TV, among existing services in today's telecom and Internet markets.

Added Christos Lagomichos, president of Trident "We are in a position to help local companies compete globally and locally by offering the best STB and TV technologies in the industry and delivering strong local support with global resources. We look forward to working with our many customers in China and helping them succeed in the future."

In sync with the above strategy, Trident has announced its TV platform reference designs of its PNX847x/8x/9 family now supporting Nokia's Qt framework. Nokia's Qt framework is most popular in china compared to other regions.

"Qt is quickly becoming a standard in the industry and among the top specifications we receive from our customer base," said Christos Lagomichos. "By incorporating the Qt framework into our reference designs, we can save customers an enormous amount of development time and make it easy to develop feature-rich user interfaces that can be used across many different product lines."

Trident will be demonstrating the PNX847x/8x/9 with Nokia Qt reference designs at the China Content Broadcasting Network (CCBN) Conference in Beijing, China on March 23-25, 2010.

For more info on Trident visit www.tridentmicro.com