Sony gets 9 international design awards for its sleek e-gadgets

Sony has won nine iF (International Forum Design Awards) product design awards, including two gold awards for its thin, attractive and sleek electronics products.

iF Gold Award winning products of Sony are, BRAVIA ZX1 Series, 'Ultra-thin LCD television' and Cyber-shot DSC-TX1, Digital still camera.

iF Product Awards were given to X Series VAIO notebook PC, P Series VAIO mini notebook PC, CMT-DH70SWR / DH50R Micro Audio System, BDV-Z7 Blu-ray Disc Home Theatre System, HDR-CX520/CX505/CX500 Series Handycam camcorder, HDR-CX120/CX100/CX105E/CX106E Series Handycam camcorder and PCM-M10 Linear PCM Recorder

iF judges praised the winning gold award products, saying, "The Cyber-shot digital camera is extremely thin and delivers to the user not only pure photo-taking enjoyment with its minimally designed exterior, but also - thanks to the wide range of available colors - it is like a little piece of jewellery that you can wear and have fun with." The BRAVIA ZX1 series TV was honoured for its minimalistic appeal, "this flatscreen TV really does justice to its name. It is not only amazingly light, but it's design is as minimalist as possible. Along with the sleek housing, the rear panel is a delight with all its cables and connectors hidden tidily away."