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   Date: 25th Jan 2010

Creative selects Ambarella's SoC solution to power its Vado HD pocket video cam

Creative has selected Ambarella's HD hybrid camera SoC solution to drive its Vado HD pocket video camera.

An Ambarella processor supports manual exposure adjustments to handle low-light or brightly lit conditions, and a motion detection mode for recording as soon as motion is sensed. The sleek Vado HD featuring H.264 compression can now hold up to 120 minutes of HD video in 4GB of onboard memory.

"We are pleased to partner with Creative to help deliver a new generation of Vado HD," said Fermi Wang, Ambarella CEO. "We share Creative's vision that superior visual quality and better user experience will further expand the growing market for pocket-size, lifestyle cameras. Ambarella is in a unique position to benefit from this growth with its comprehensive portfolio of advanced silicon technology and best-in-class video and image processing technology."

For more details visit www.creative.com, www.ambarella.com

          
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