NEC Electronics licenses HD technology from DivX

DivX and NEC Electronics have signed a multi-year licensing agreement covering the integration of DivX Plus HD technology into NEC Electronics' 'Enhanced Multi-Media Architecture' (EMMA).

"Partnering with DivX enables us to incorporate their latest DivX H.264 digital video technology into our state-of-the-art EMMA chips and provide added value to our customers," said Masao Hirasawa, general manager of the SoC Systems Division, NEC Electronics Corporation. "With these new chips, our consumer electronics manufacturer customers will be able to offer Blu-ray players, DTVs and set-top boxes that support DivX Plus HD video playback up to 1080p."

"NEC Electronics is a valuable IC partner for DivX as we expand our ecosystem to include the next generation of electronics devices," said Kevin Hell, Chief Executive Officer of DivX, Inc. "Thanks to IC agreements such as this one, we continue to fuel the introduction of DivX Plus HD Certified devices to the market, enabling consumers to watch their favorite DivX HD videos and premium content anytime, anywhere."