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8th July 09
NXP's RFID chips and expertise tapped
by Siemens for its pharmaceutical RFID sys
Siemens has selected NXP Semiconductor's RFID chips for
its Pharmaceutical application. NXP makes range of RFID
devices with family names like ICODE, MIFARE.
With its leading position in this market, NXP Semiconductor
is also operating a facility called Application and System
Center (ASC, formerly known as RFID Reference Design Center).
This facility provides real-life conditions for evaluating
and optimizing RFID applications, the Siemens IT Solutions
& Services team created this pharmaceutical specific
RFID system by getting assistance from this facility.
Siemens has used NXP's ICODE high frequency (HF) RFID devices
on the labels of pharmaceutical products. This system complies
with the latest edition of the HF Gen2 standard, which is
currently under final review by EPCglobal.
Tracking supply-chain parameters of medicines and drugs
is becoming an easier job with Pharmaceutical industry adapting
RFID technology to automate product tracking.
The RFID systems such as these accurately read several hundreds
of labeled packages very fast (in seconds), allowing the
manufacturer to keep a thorough stock inventory at all points
along the supply chain.
An interesting technique of high-speed anti-collision is
utilized in this system for accurate reading.
"We selected NXP as the chip supplier for our innovative
RFID pharmaceutical project. During project planning, NXP
offered us the services of its highly sophisticated ASC,"
said Matthias Bruckschen, Principal Consultant SCM / RFID,
Siemens IT Solutions and Services. "The facility supported
our engineers, enabling them to evaluate and tune the design
of the HF RFID labels. By simulating the interactions between
the readers and samples, we were able to obtain first qualitative
results and calibrate the solution accordingly. The support
provided by NXP's ASC saved us a lot of development time
and we look forward to a renewed cooperation between NXP
and Siemens IT Solutions and Services in future."
"NXP's aim in founding the ASC was to create an environment
which would spur the advancement of RFID and industry-wide
research through methodological analysis, test and validation
of all elements of an RFID system", said Dirk Morgenroth,
Director Marketing, RFID, NXP Semiconductors. "We are
pleased to support Siemens IT Solutions and Services in
the optimization of their implementation for pharmaceutical
supply chain management, by delivering a future proof RFID
system set-up prepared for HF Gen2-specified solutions"
It's estimated by market research firm that the market
for RFID products in healthcare industry will reach 2.1billion
US$ by 2016. All these years high cost of semiconductor
devices and components has slowed the growth. The cost of
RFID devices has to come down to see growth in this market
in the coming years.
In the RFID semiconductor market, the three European companies
NXP Semiconductor, ST Microelectronics and Infineon have
stronger position both in terms of market share and focus.
The other companies include Renesas, Atmel, Samsung, Impinj
and EM Microelectronics. The RFID system makers include
Tagsys, Systech, McKesson, Impinj, and Symbol Technologies
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