Consumer electronics manufacturing contrast: India and China

India and China, both the emerging economies offer the best market in the world for consumer electronics. Gadgets crazy middle class people in these two most populated regions shelling out more money on trendy electronics items of portable type and fixed one at home. LCD TV market in both countries is growing at double-digit rate even during this global recession period.

But if we look at the top brands sold in these regions, they are quite different. Samsung, Sony and LG clearly dominate the Indian LCD TV market, where as in China, according to some latest reports, they are behind the local Chinese brands.

The Chinese consumer electronics makers Hisense, Skyworth, TCL and Konka are the top four in China market, not letting Japanese and Koreans brands to overtake them.

China Government has offered subsidies to domestic home appliances companies resulting in 32-inch TV available at a price of less 14,000 Rs, due to which the Chinese market is nearly doubling its size compared to last year.

In India, the local brands Onida and Videocon are not fast enough in releasing the LCD TVs, which are more attractive in price and performance compared to far-east companies.
With the ready reference designs and pro-active support available from consumer electronics semiconductor vendors like NXP, ST Microelectronics and many power semiconductor vendors, this space going to be more competitive in the coming years with Indian manufacturers regaining their market position.

For Indian companies, it's all about time lost in moving from picture tube to LCD panels. Japanese companies have edge over Indian companies in understanding the display technology and also benefit from the advantage of Japanese LCD panel suppliers.

India can source the components and semiconductors from Taiwan for the advantage of both technology and cost.