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Date: 11th Oct 2010
New line of 1080p SoC H.264 video processors
from Cavium for 3D wireless display functionality
Cavium Networks has introduced the new family of PureVu-3D
1080p system-on-a-chip (SoC) H.264 video processors. These
video processors utilize Cavium's WiVu wireless display
technology and the CNW56XX processor family. These processors
use the Super-Low-Latency (SLL) compression technology,
HDCP content protection, and intelligent video quality-of-service.
The PureVu-3D family of video processors can bring 3D wireless
display functionality over standard Wi-Fi to a variety of
consumer electronic devices, such as flat panel TVs, Blu-ray
players, PCs, and gaming consoles. They are pin-compatible
and software-compatible with their 2D counter-parts.
According to market reports from Display Search, 3D TV
market penetration is expected to grow from a 5% share of
the total flat panel TVs in 2010 to just under 40% in 2014.
At the same time, other reports show that Hollywood studios
increased their production of 3D movies by 150% in 2009,
with similar jump in production planned for 2010. This rapid
rise in adoption of 3D capability into various CE devices
is creating a large demand for silicon platforms that can
support higher processing performance and more intelligent
compression technology to address the high bandwidth requirements
of 3D content. With its 1080p 3D processing capability,
2ms H.264 compression latency, and advanced video quality-of-service
(QoS) for robust transmission over Wi-Fi, Cavium's PureVu-3D
video processors are ideally suited to bring 3D wireless
display capability to a wide range of CE devices, and to
address the quality and interactivity requirements of any
3D content, including 3D movies and games.
Cavium's standards-based WiVu wireless display technology
is deployed standards-based technologies, such as H.264
compression, 802.11 Wi-Fi transmission, IP transport, and
HDCP content protection. Cavium's SMART video QoS features
video transmission over a standard 802.11 Wi-Fi channel.
The Cavium's PureVu CNW53XX 3D video processor family include
the following members:
--CNW5302: This encode/decode SoC is ideal for external
stand-alone 3D transmitter and receiver dongle designs to
enable existing CE home devices with wireless display capability.
It can also be used for integration into a variety of 3D
CE devices, such as 3D TV panels, Blu-ray players, gaming
consoles.
--CNW5321: This encode-only variant operates in a co-processor
mode and has the size and the power characteristics suitable
for integration into notebook and desktop PCs.
"With the increasing number of movies and gaming content
getting produced by the entertainment industry and the number
of 3D CE devices coming to the market this year, we expect
to see a rise in demand for 3D streaming of wireless video",
said Lars Herlitz, GM of the Multimedia Group at Cavium.
"Our CNW53XX processor family is well positioned to
meet this demand at a very competitive solution cost point."
Availability: Sampling now
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